From craft pub to a system that breathes
Fabrik7 turned operational chaos into a smart and seamless experience, from stockroom to kitchen, from table to delivery.
With Odoo, AI, and applied digital architecture, everything started talking: data, people, and decisions.
I want to structure my operation →
"Here, even the service feels intelligent. It’s fast, precise, and almost knows what I want before I do."
Before structure came noise
Fabrik7 faced the common challenges of a growing operation
Inventory in the Dark
Disconnected stock control with no real cost per recipe.
Scattered Communication
The audience was reached, but not understood.
No Real-Time Control
Limited visibility over sales, losses, and purchasing.
Isolated Processes
Marketing, procurement, and pricing spoke different languages.
Decisions Without Data
No predictive insights to optimize menu, events, or actions.
Broken Customer Journey
Experiences were disconnected across physical and digital.
Applied intelligence at the core: Fabrik7’s new operating system
We built an integrated ecosystem using Odoo + AI + Predictive BI, customized for the pub environment.
A complete Phygital experience
- WhatsApp service with AI that understands customer preferences
- Drink and food suggestions based on in-bar behavior
- Smart cross-sell: “A new craft beer just arrived, you’re going to love it. Want to try it?”
Core platform: Odoo 18
- Inventory management with recipe-based BOM
- Automated pricing based on actual cost + dynamic margin
- Financial and operational dashboard with predictive BI
- CRM with behavioral segmentation
- Delivery and WhatsApp integration (with AI)
AI embedded in the pub’s rhythm
- Recommendation engine based on consumption behavior, history, and external data (weather, time, day of the week)
- Dynamic menus adapting to customer profiles
- Automated insights to detect bottlenecks and suggest actions (e.g., dead stock, low rotation items, waste issues)
Operations perspective
Front of house / Kitchen / Bar
- Fully integrated order routing between floor and kitchen
- Auto-printed tickets to correct stations
- Prep-time tracking and alerts for delay management
- Real-time overview of workload
Owner’s perspective
- Natural language search dashboard: “What’s the product with the most dead stock this month?”
- Auto-generated reports with actionable AI insights
- Remote access to full operation data anytime, anywhere
- Procurement aligned with demand forecasting
A journey told from three perspectives.
Customer, staff, and owner. Each one experiences it differently.
What feels like magic is just applied intelligence — data, people, and decisions flowing in sync.
Hit play and see how digital became real experience at Fabrik7.
Don’t take our word for it, hear it from those living the transformation.
When the structure works, everyone feels it
From the customer at the bar to the manager in the back office, the shift at Fabrik7 wasn’t just technical, it was visible, tangible, and seamless.
Here’s what happens when technology stops getting in the way and starts driving the flow.
Andrade, Nicássio
Customer
"It feels like the staff already knows what I like. Everything flows naturally. It’s still a human place, just with invisible tech behind it."
Barbosa, Carlos Eduardo
COO Fabrik7 Brewing
“What Code and Soul delivered wasn’t just control — it was anticipation. Now I know what’s happening, what’s coming, and what needs to change — without guesswork.”
Jesus, Letícia
Operations Manager
"The kitchen became our command center. We know what’s coming in, what’s going out, how much it costs, and how much is left. Everything’s connected — from bar to purchasing."